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Over 50% of grandmothers suffer frustrations with packaging on a weekly basisCreated by Verity in Being a Granny-carer
Last month you will remember we carried out a survey on Grannynet to explore the issue of product packaging. Well the results came in, and a staggering 80% of those of you surveyed have had issues with packaging in the last month alone, with 51% being in just the last week.
The worst offenders lay in the toy sector with 58% of you finding issues with packaging of toys; “you need a degree to get into some packages and some of the left over bits are choke hazards” said one angry grandmother. After toys, other sectors criticised were electricals (38%), food & drink (35%) and beauty (33%).
Companies selling to this market should take note as 78% of respondents thought brands do not consider a customer’s needs enough when designing packaging. It would seem that it’s worth getting this right as 63% of you, the more discernible consumer in our opinion(!), would prefer to buy from a company that prioritises good packaging in its retail strategy.
The biggest frustrations you had with packaging were cited as extra fastenings such as ties and pins (59%), sealed plastic packaging (58%) and when too much packaging is used in general (54%). Almost a quarter of you even said packaging has caused you injury.
Specific brands that have let you down are Tesco, Colgate, Fisher Price, Tomy, Asda, Mattel, VTech and Gilette. One respondent commented on Tesco own brand rice, where she “couldn’t do it the traditional way and had to get the scissors out, eventually ending up with half on the floor.” Celebrated for their impressive packaging were Lush, Waitrose, Sainsbury’s and M&S. Those of you surveyed also showed a real appreciation of eco-friendly packaging.
You are divided it seems in your views on Amazon. The online retail giant had its critics but twice as many praised their product packaging. Amazon was the only company cited as asking customers to feedback their views about its packaging.
When we initiated this survey we had a strong hunch that the packaging provided by UK companies was falling way short of the mark, but we didn’t realise how much of a problem it is for our members, particularly with toys. A surprising 90% of those surveyed said they’d never been asked by a company to give feedback on their packaging – hopefully our findings may prompt more action on this front!
Why don’t you share your experiences with us on our facebook page or by commenting below…
All figures, unless otherwise stated, are from Grannynet’s Packaging Survey, conducted in June 2013. Total sample size was 182 grandmothers.