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Hugmail: New app that helps families keep in touch

Created by Verity in Technology

The issue


go site Senior isolation is a huge global problem; 50% of  over 75s live alone* and on Christmas Day last year, half a million elderly people** spent the entire day without any human contact*. The Daily Telegraph recently referred to the situation as Britain’s “unseen epidemic of loneliness among the elderly”.

اخبار سوق الذهب  

مطلوب اسهم فيفا المؤشرنت The digital divide has made things worse, younger generations no longer send postcards, write letters or even print photos these days. This leaves many offline grandparents feeling “locked out” of family communications and photos*** Their younger relatives are often well meaning but just don’t make the time to communicate regularly by ‘analogue means’. There is a huge amount of guilt out there – 75% (28m) of UK adults feel they should contact their elderly relatives/friends more often****.


The product

source link  

go here Hugmail’s mission is to bridge the communications worlds of the analogue and digital generations. It is a service that turns digital photos stored on your mobile, computer and Facebook into real printed postcards and sends them anywhere in the world for just £1.49. Sending a Hugmail takes less than 2 minutes and makes a huge difference when it lands on the doormats of a loved one.

enter site  

ينظم الخيارات الثنائية وسطاء كندا It will encourage people to be better relatives by allowing them create an address book of their nearest and dearest and to set reminders to get in contact based on special dates and set time intervals (e.g once a month).


‘Search for a Sage’


follow link As part of our launch we conducted ‘Search for a Sage’, a search for Britain’s most interesting grandparent. The winner was announced on 28 November and tasked with answering the nations’ burning questions via You Tube. This aims highlight the untapped wisdom and character of the over 75s and generate awareness.


The company

http://dinoprojektet.se/?kapitanse=t%C3%A4nker-p%C3%A5-jobbet-hemma&d75=0d Hugmail is a partnership between Touchnote, an established digital to printed postcard business based in Camden and the advertising agency BBH.

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http://wilsonrelocation.com/?q=nsfx-%D8%B4%D8%B1%D9%83%D8%A9 *  Source British Market Research Bureau 2011

**  Source  Help the Aged 2007

** Source BBH focus groups with >75s, 2010

*** Source Nationally representative survey of 2000 UK adults, 2011




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