Working with Grannynet
Many companies hold an outdated stereotype of 50+ women, not recognising the need to understand the modern grandmother.
Grandmothers display many of the qualities valued by companies looking for a profitable target audience; high growth, high wealth, high disposable income and customer lifetime value. As matriarchs of the family, they are also the most efficient way to target the heart of the home and to engage with a strong female community in one strike.
“To date, selling to the elderly has arguably been the ‘ugly duckling’ of retailing with a consumer base lacking the spending power and glamour of younger shoppers… But the sheer increase in the number of elderly people the UK is expected to see in coming years makes this a group that retailers will ignore at their peril.”
Martin Beck, UK economist, The Times, April 2013
If you’re interested in our market and want to engage with them in the right way whilst few others are, now is the time to get involved. We call our intelligent market research Grannynet Insight. Our members have conversations on a daily basis about brands and services that they love and hate, so they aren’t shy about sharing and are very used to voicing their views.
Working on a research project with us will allow you to investigate, refine and improve potential product launches and your communications. In addition, a partnership with Grannynet also has the potential to be much longer term, as you’ll be entering into a relationship from which you can constantly be rewarded with new product ideas and opportunities found on our living and breathing platform.
How Grannynet Insight works
- INITIAL RESEARCH: Is there already an issue you need to address? If not, we communicate with our members to identify any issues for your brand/sector within this market
- TRUSTED PLATFORM: We then create a co-branded project, designed specifically for your audience/segment. We form a partnership with your brand (we only work with a limited number at any time) and go on to identify future research opportunities
- SITE-WIDE ADVOCACY: Reviews and licensed use of Grannynet Gold plus content marketing, advertising & sponsorship opportunities. Opportunity to test messages in different environments.
For more information please contact firstname.lastname@example.org