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here Many companies hold an outdated stereotype of 50+ women, not recognising the need to understand the modern grandmother.

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follow url Grandmothers display many of the qualities valued by companies looking for a profitable target audience; high growth, high wealth, high disposable income and customer lifetime value. As matriarchs of the family, they are also the most efficient way to target the heart of the home and to engage with a strong female community in one strike.

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“To date, selling to the elderly has arguably been the ‘ugly duckling’ of retailing with a consumer base lacking the spending power and glamour of younger shoppers… But the sheer increase in the number of elderly people the UK is expected to see in coming years makes this a group that retailers will ignore at their peril.”

Martin Beck, UK economist, The Times, April 2013

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How Grannynet Insight works

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  • go to site SITE-WIDE ADVOCACY: Reviews and licensed use of Grannynet Gold plus content marketing, advertising & sponsorship opportunities. Opportunity to test messages in different environments.

 

For more information please contact business@grannynet.co.uk

 



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