What is Grannynet Insight all about?
The most obvious aim in establishing a place online for grandmothers to meet and share experiences about this exciting time of your life, was to create a support network for you.
However, we also strongly believe that advertisers need to be better educated on your market of tech-savvy, older women heading up intergenerational households, whose needs are not currently being met by the right products, promoted by the right communications.
From listening to your conversations on our forum, we know that your voice is more than strong enough to play a role in teaching brands to understand you better.
How are we going to achieve this?
Grannynet Insight, as we are calling it, is about making Grannynet work harder for you. Brands out there are constantly evolving and developing new product launches and advertising campaigns and we want to get you involved.
We have worked hard together to make Grannynet the trusted environment that it is, creating the perfect place for you to share your thoughts and ideas with the wider world. Each Grannynet Insight project will be tailored for each specific brand, engaging real people with real ideas (that’s you!) .
How can I get involved?
If you fancy shaping the future of brands who want to engage with you and your contemporaries, then all you have to do is to make sure you sign up to become a member of Grannynet right now. Only by being a member will you get to take part in forum chats, online surveys and face-to-face focus groups that may be happening near you. All participation will be rewarded, so it’s really worth getting involved.
We believe that by using your collective views we can make a positive step towards improving the experiences you have on the high streets, with service providers and even with the everyday products you have in your homes. We think it’s going to be an exciting journey and we very much hope you want to hop onboard.