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Hobbies & pursuing passions help those in later life enjoy life to the maxCreated by Verity in Being You, Health and fitness
New Age UK advert and research show age is no barrier to pursuing hobbies and passions. Here are some of the interesting findings…
- Nearly three quarters (71 per cent) of Brits have tried new activities since turning 60
- 53 per cent revel in the freedom that the later years offer
- One in five (20 per cent) say active hobbies help them feel younger
Many people over 60 years of age in the UK are embracing their later years by taking up new hobbies and activities, salve according to research from Age UK. 71 per cent* of those over 60 years old are tackling new challenges like learning a foreign language, for sale taking to the dance floor, try or even getting the adrenaline pumping with outdoor activities like bungee jumping, kayaking and mountain climbing.
The new survey looks at attitudes to later life of people aged 18+ and has been conducted to mark the launch of a new TV advertising campaign from Age UK. Reflecting the positive attitudes of many of those aged 60+ who describe their lifestyle as interesting (38 per cent), varied (42 per cent), fun (20 per cent) and rewarding (24 per cent), the new advert shows the nation that growing older does not mean that hobbies and passions stop. It features people doing what they enjoy, celebrating later life and all it can offer. This is in sharp contrast to some of the younger generations’ perception of old age as boring (17 per cent of 16-24-year-olds) and slower-paced (over 20 per cent of all under-60s).
Amongst those featured are a Tai Chi group, tap dancers, ballroom dancers, a 91 year-old bodybuilder, a unicyclist and an 81 year-old singing leading lady. Many of the cast are people who have been directly helped by Age UK. The advert aims to show the different services and products that Age UK offers and how it can help people to make the most of later life.
What are your thoughts on the research and campaign – have a chat on our forum thread…
The new advert aired on Monday 4 July and will run for three weeks. To see the ad, people can visit www.ageuk.org.uk/tvad .